CABI Tourism Texts: Entertainment Management : Towards Best Practice (2014, Paperback) by read book DOC, DJV
9781780640235 1780640234 Following on from "The Entertainment Industry: An Introduction/I> takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends., Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and academic subject. The book discusses best practices in the entertainment industry, profiling a different discipline per chapter. Areas of the industry discussed include marketing, PR, the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students need for the real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background, best practice management principles, case studies and future trends.
9781780640235 1780640234 Following on from "The Entertainment Industry: An Introduction/I> takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends., Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and academic subject. The book discusses best practices in the entertainment industry, profiling a different discipline per chapter. Areas of the industry discussed include marketing, PR, the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students need for the real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background, best practice management principles, case studies and future trends.